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The Business Allotment

The Maverick
Map

Five questions that chart the bold business story you've been sitting on. Takes about 3 minutes.

Question 1 of 5

If a dream client asked why they should choose you over three similar firms — what would you say?

Type a few words or phrases. No editing, no overthinking — just what comes out first.

Question 2 of 5

When your best clients describe you to someone else, do you know what words they actually use?

Not what you hope they say. What you've actually heard.

Question 3 of 5

Is there something about how you work that your competitors wouldn't dream of saying out loud?

A method, an approach, or an opinion you hold that most in your industry keep quiet about.

Question 4 of 5

Be honest about your website and LinkedIn right now... which of these fits?

Imagine you're a potential client seeing it for the first time.

Question 5 of 5

If you raised your prices by 30% tomorrow, how confident are you that your brand story would justify it?

Slide to where you honestly land.

Not at all confident Completely confident
5
Getting there — but the story needs sharpening